A few weeks ago, I had the privilege of seeing yet another way businesses are using social media to improve their relationships with the public. As an intern at Everywhere in Atlanta, Ga, I was in charge of blogger outreach for Macy’s Culinary Council. The featured chef was Food Network Star, Tyler Florence. In addition to this event being a "Foodies" dream, I had some "meet and greet" time with Tyler.
During the "meet and greet" Tyler asked everyone about their blog and some of their likes and dislikes of social media. It was great to see that Tyler understood the power of bloggers and social media. Some of the bloggers asked what blogs does Tyler follow. He said he likes to read Yelp in order to understand what people think about his restaurant and to gain insight into their dining experience. Before restaurant service, he lines up his team and reads off the customer comments. After reading all the posts, he then point out the places where everyone, himself included, could improve. I thought was pretty powerful because it creates a better brand and shows the importance of feedback, regardless if it is positive or negative. So next time someone tells me how social media is a waste of time, I will gladly share this story.
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